I just saw this article on Wired. Now we all know that every time someone clicks on an Adsense ad, Google gets paid. Now you don’t have to look hard on the Internet these days to read that people are noticing their Adsense earnings going down. Also Google altered their ads some time ago so that a user needs to be more particular where they click on the ad in order for the click to count. Interestingly enough the article hypothesizes that lower CTR rates for Google have a direct correlation with the wellbeing of the company and therefore contribute to lower stock prices. (Has anyone else noticed Google’s stock price seeming to plummet lately?) Interesting article, I’d assumed the CTR and earnings going down simply followed current trends in the economy. Check out the article, it’s worth the read.