Archive for the ‘Uncategorized’ Category

RIP Steve Jobs

Thursday, October 6th, 2011

Steve you were legendary. You will be missed.

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Why NOT signing up for the BalanonNation may be your biggest mistake of 2011

Wednesday, March 9th, 2011

I’ve known Henry Balanon (@balanon) for about the last eight years.  I’d met him when we were both Microsoft Student Ambassadors while in college.  Aside from considering him one of the brightest people I know, he also has a way of engaging folks.  I’ve had more than a few conversations with him where by the end of it I walked away saying “Wow I never thought of [conversation topic] like that.” I’ve had conversations with him ranging from food, to beer, to technology trends, to career and life aspirations and Henry always has insightful things to say and also just plain old good advice.

Now there was a time a few years back a group of us who were all unemployed used to meet up at Biggby Coffee in Royal Oak, MI to collectively look for jobs, talk, or just pass the time.  While most of us were desperately looking for work it was Henry who decided he wanted to become his own boss, and start his own company.  Since then he’s started Bickbot and grown it into a bright company with some great possibility.

Now a few weeks back I found out Henry was starting his own newsletter.  When I first read this I IMMEDIATELY signed up.  Yes he’s a friend, but I signed up without hesitation because I know, from knowing Henry, that his newsletter will contain some of the most useful and insightful content anywhere.  He’s now a father, an entrepreneur, a self-proclaimed foodie, a guy who loves technology, and a great conversationalist.  It’s simple to me, if you do NOT sign up for his newsletter you gain nothing, and you do yourself a disservice.  So do yourself a favor and sign up for his newsletter.

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The easy way to grow traffic to your site

Friday, November 13th, 2009

This is so simple I’ve simply overlooked the concept for years.  Earlier today I was browsing and both are blogs which I used to read everyday trying to gain knowledge from them.  Being a web developer I decided the greatest value to myself and others was in web development.  It was at that point that it made sense to me that the easiest way to “make money online” was to use my knowledge of web design and development to help others and build sites rather than to take the route of trying to blog for money.

As time has passed I’ve realized that my skills lie in development and design and those skills are best to use sharing knowledge here, and also for a monetary gain selling those skills to others as well.  Now the thing i’ve finally taken away from these sites where the authors make crazy amounts of money from their blogs is a simple lesson and epiphany.  The easiest way to grow traffic, is to continually create new and unique content. Now it has been a few years since I first came across these “make money online” blogs, and just now I’m realizing why those individuals succeed.  They make money off of their traffic, and they keep and build their traffic by continually creating new content.

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When some is greater than many, or why not to fish with dynamite

Wednesday, October 14th, 2009

I’ve been trying to become more active in a web developer communities which I used to frequent these last few weeks.  Now in more than one case I’ve seen topics of conversation go to Twitter and MySpace and Facebook as a means of “Driving lots of traffic to my site”.  Heck that may work, but is it what you want?

Let’s say you go to your favorite fishing spot and after moderate success someone says “You can catch a lot more fish if you use dynamite.”  And the poor, poor sucker you are tosses a stick of dynamite in the water.  Boom goes the dynamite, and dozen upon dozen of fish float up to the top of the water for you to scoop up.  Now you’ve got countless times more fish than you wanted…. but you were only fishing for bass, and you’ve got yourself no less than 15 different fish varieties.  You may have countless fish, many more than on a normal day, but how many more bass did your tactic get you?  A marginal increase?  Some is greater than many.

Now that ridiculous example follows exactly over to social networking and using social media to drive visitors.  Now these conversations i’m finding involve someone asking how to use Twitter or Facebook, and the user is getting several replies telling the original poster to create a massive amount of friends or followers and that by having that huge volume of people, that will translate into more people at their site.  That may work, but like the fella with buckets of fish… If you are only looking for a particular niche of visitor you are trying to get to your site, your massive friend pooling technique will only result in a moderate increase in traffic.

Here lies the moral of the story: It is better to slowly grow a closely targeted group of followers and friends who are more likely to be interested in your content from the start, than try to simply pool together a large group of people who may, or may not be interested in your content.  Targeted users are much more likely to not only click through to your site when you post a link, but also these targeted followers also provide you with a higher likelihood that they will become a continued visitor because you share a mutual interest and they fill the niche you are targeting.

Dynamite Fishing

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